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Web Analytics Strategies for Information Professionals : A LITA Guide

By: (Author) Nina McHale , (Author) Tabatha Farney

Extended Catalogue

Ksh 13,050.00

Format: Paperback / Softback

ISBN-10: 1555708978

ISBN-13: 9781555708979

Publisher: Neal-Schuman Publishers Inc

Imprint: Neal-Schuman Publishers Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Mar 11th, 2013

Print length: 200 Pages

Weight: 334 grams

Dimensions (height x width x thickness): 15.40 x 22.80 x 1.60 cms

Product Classification: Library & information sciences

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Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Get Web Analytics Strategies for Information Professionals by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Neal-Schuman Publishers Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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