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Tourism Development Handbook : A Practical Approach to Planning and Marketing

By: (Author) Jackie Clarke , (Author) Kerry Godfrey

Manufacture on Demand

Ksh 10,300.00

Format: Paperback / Softback

ISBN-10: 1844801160

ISBN-13: 9781844801169

Publisher: Cengage Learning EMEA

Imprint: Cengage Learning EMEA

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 13th, 2000

Print length: 240 Pages

Weight: 310 grams

Dimensions (height x width x thickness): 21.70 x 14.10 x 0.10 cms

Product Classification: Tourism industry

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The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

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