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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires

By: (Author) Cynthia Huffman , (Author) David Glen Mick , (Author) S. Ratneshwar

Manufacture on Demand

Ksh 34,200.00

Format: Hardback or Cased Book

ISBN-10: 0415220955

ISBN-13: 9780415220958

Series: Routledge Interpretive Marketing Research

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 16th, 2000

Print length: 356 Pages

Weight: 640 grams

Product Classification: Decision theory: general
Consumerism
Social & cultural anthropology, ethnography
Social, group or collective psychology

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  • Description

  • Reviews

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:

  • What is the nature of motives, goals, and desires that prompt consumption behaviours? 
  • Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? 
  • How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

Get The Why of Consumption by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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