The economy, high performance and luxury exploits of American Motors. A colorfully illustrated account of an iconic company, that forged new styling and engineering paths, while bringing Jeep to a wider international audience. In the fashion and racing worlds, AMC was a winner!
American Motors was the little automotive company that made a big impact.
Makers of the Rambler family car, Kenosha offered an antidote to the excess of Detroits Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine.
American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit: An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with their Gremlin and Pacer small cars.
Off road, Kenosha truly made Jeep The One & Only, popularizing the brand and making it the sales success it is today. Beyond that, AMC created Americas first crossover, the Eagle. It all proved that Americas smallest ... was its biggest surprise!
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