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The Coming Age of Robots : Implications for Consumer Behavior and Marketing Strategy

By: (Author) George Pettinico , (Author) George R. Milne

Extended Catalogue

Ksh 4,550.00

Format: Paperback / Softback

ISBN-10: 1951527682

ISBN-13: 9781951527686

Publisher: Business Expert Press

Imprint: Business Expert Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 30th, 2020

Print length: 194 Pages

Weight: 268 grams

Dimensions (height x width x thickness): 22.80 x 15.20 x 1.00 cms

Product Classification: Behavioural economics
Robotics
Artificial intelligence

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Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.

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