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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

By: (Author) Peter Montoya , (Author) Tim Vandehey

Extended Catalogue

Ksh 4,150.00

Format: Paperback / Softback

ISBN-10: 0071597506

ISBN-13: 9780071597500

Publisher: McGraw-Hill Education - Europe

Imprint: McGraw-Hill Professional

Country of Manufacture: US

Country of Publication: GB

Publication Date: Nov 16th, 2008

Print length: 288 Pages

Weight: 434 grams

Dimensions (height x width x thickness): 22.90 x 15.30 x 1.70 cms

Product Classification: Small businesses & self-employed

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The international bestseller--now updatedfor an even bigger, brand-savvy market

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan''s business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya''s Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire


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