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Target Story : How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

By: (Author) Bill Chastain

Extended Catalogue

Ksh 2,700.00

Format: Hardback or Cased Book

ISBN-10: 1400218942

ISBN-13: 9781400218943

Series: The Business Storybook Series

Publisher: HarperCollins Focus

Imprint: HarperCollins Leadership

Country of Manufacture: US

Country of Publication: GB

Publication Date: Nov 26th, 2020

Print length: 224 Pages

Weight: 276 grams

Dimensions (height x width x thickness): 13.70 x 20.90 x 2.30 cms

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Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

  • How to remain nimble in times of tremendous change.
  • How to reinvent a six-decade-old iconic brand.
  • How to know when to build it yourself or bring in the experts.
  • When to change the entire way you do business.

Discover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.


Get Target Story by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by HarperCollins Focus and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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