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Sustainability Marketing : New directions and practices

By: (Author) Amanjot Singh Syan , (Author) Rishi Raj Sharma , (Author) Tanveer Kaur

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Ksh 13,300.00

Format: Hardback or Cased Book

ISBN-10: 1800712456

ISBN-13: 9781800712454

Publisher: Emerald Publishing Limited

Imprint: Emerald Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 5th, 2021

Print length: 280 Pages

Weight: 526 grams

Dimensions (height x width x thickness): 15.90 x 24.00 x 2.30 cms

Product Classification: Business strategy
Business & the environment, ‘Green’ approaches to business
Sales & marketing management

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Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

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Mind, Body, & Spirit