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Strategic Market Management, European Edition

By: (Author) Damien McLoughlin , (Author) David A. Aaker

Extended Catalogue

Ksh 9,700.00

Format: Paperback / Softback

ISBN-10: 0470059869

ISBN-13: 9780470059869

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 26th, 2007

Print length: 368 Pages

Weight: 622 grams

Dimensions (height x width x thickness): 24.20 x 16.70 x 1.90 cms

Product Classification: Sales & marketing management

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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

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