With a new chapter on social media, new worked examples and better addressing the needs of the newcomer (whilst still remaining authoritative), this fourth edition continues to be an invaluable resource in introducing readers to the theories and techniques of social network analysis.
Incorporating the most important and cutting-edge developments in the field, this bestselling text introduces newcomers to the key theories and techniques of social network analysis and guides more experienced analysts in their own research.
New to This Edition: - A chapter on data collection, covering a crucial phase of the research process
- Fully updated examples reiterate the continued importance of social network analysis in an increasingly interconnected world
- Detailed ‘Further Reading’ sections help you explore the wider literature
- Practical exercises including real-world examples of social networks enable you to apply your learning
Expanded and brought right up-to-date, this classic text remains the indispensable guide to social network analysis for students, lecturers and researchers throughout the social sciences.
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