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Social Media Marketing : Strategies in Utilizing Consumer-Generated Content - Second Edition

By: (Author) Emi Moriuchi

Extended Catalogue

Ksh 4,000.00

Format: Paperback / Softback

ISBN-10: 1948976781

ISBN-13: 9781948976787

Edition: Second Edition

Publisher: Business Expert Press

Imprint: Business Expert Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 30th, 2019

Print length: 166 Pages

Weight: 246 grams

Dimensions (height x width x thickness): 15.20 x 22.90 x 1.10 cms

Product Classification: Behavioural economics
Management decision making
Advertising

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Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.

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