Africa largest book store
By: (Author) Jeff French , (Author) Lucy Reynolds , (Author) Rowena Merritt
Extended Catalogue
Delivery fee
Delivery in 10 to 14 days
Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including:
- Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies.
- An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions;
- Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and
- Academic exercises, discussion questions and references to reinforce student learning.
This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.
Get Social Marketing Casebook by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment
