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Services Marketing and Customer Relationship Management

By: (Author) Dinesh Kumar

Publisher Out of Stock

Ksh 15,850.00

Format: Paperback / Softback

ISBN-10: 1774697327

ISBN-13: 9781774697320

Publisher: Arcler Press

Imprint: Toronto Academic Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 31st, 2024

Print length: 267 Pages

Weight: 272 grams

Product Classification: Public relations
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CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships.

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