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Review of Marketing Research : Special Issue - Marketing Legends

By: (Edited by) Naresh Malhotra - USE 0493 , (Series editor) Naresh Malhotra - USE 0493

Extended Catalogue

Ksh 17,450.00

Format: Hardback or Cased Book

ISBN-10: 0857248979

ISBN-13: 9780857248978

Series: Review of Marketing Research

Publisher: Emerald Publishing Limited

Imprint: Emerald Group Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 21st, 2011

Print length: 376 Pages

Weight: 692 grams

Dimensions (height x width x thickness): 23.50 x 15.70 x 3.30 cms

Product Classification: Market research

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This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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