The PropTech revolution is here!
PropTech is the technological shift in the real estate industry by redefining the meaning of location, visibility, and accessibility. It is democratizing access to capital and information. It is changing the way tenants use office, retail, residential, and industrial space. It is calling into question the power of regulation and the validity of zoning laws.
This book provides practitioners with insights, methodologies, and practical strategies to capitalize on the opportunities ahead. Drawing on two decades of experience working across four continents alongside the world’s leading real estate investors, as well as hundreds of conversations with start-up founders and venture capitalists, the author synthesizes broad trends and abstract ideas and combines them with specific examples and strategies to make this a must-read playbook for real estate professionals who want to succeed today and in the future.
Technology is revolutionizing the way real estate is designed, operated, and valued. It is democratizing access to capital and information, changing the way tenants use space, and eroding the power of regulation. Billions of dollars are funding these new real estate technologies and operating models. Value is shifting away from the assets themselves toward those who understand the needs of specific end-users and can use technology to deliver comprehensive, on-demand solutions. With all of these developments, there is an urgent need for a resource that helps industry practitioners think differently about their investment, customers, and competition. Rethinking Real Estate answers that call. It explores the impact of technology on all asset types — from retail projects, through lodging and residential properties, to office buildings and industrial facilities. Based on the author’s two decades of experience working across four continents alongside the world’s leading realestate investors, as well as hundreds of conversations with start-up founders and venture capitalists, this book provides practitioners with key insights, methodologies, and practical strategies to identify risks, take advantage of emerging opportunities, evaluate new competitors, and transform their organization, project, venture, or career. Whether you are an investor, developer, operator, broker, lender, facility manager, designer, planner, or technology entrepreneur, this book will help you navigate the exciting period ahead.
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