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Quantitative Models in Marketing Research

By: (Author) Philip Hans Franses , (Author) Richard Paap

Manufacture on Demand

Ksh 6,250.00

Format: Paperback / Softback

ISBN-10: 0521143659

ISBN-13: 9780521143653

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 10th, 2010

Print length: 224 Pages

Weight: 410 grams

Dimensions (height x width x thickness): 24.30 x 16.40 x 1.20 cms

Product Classification: Data analysis: general
Market research

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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

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