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What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on ''messages, codes and channels'', ''mode of address: communication situations and context'', ''methodology in communication science'' and ''application areas''. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies.
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