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Public Relations : A Managerial Perspective

By: (Author) Barbara DeSanto , (Author) Danny Moss

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Ksh 31,850.00

Format: Hardback or Cased Book

ISBN-10: 0761948562

ISBN-13: 9780761948568

Publisher: SAGE Publications Inc

Imprint: SAGE Publications Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 15th, 2011

Print length: 512 Pages

Weight: 1,050 grams

Product Classification: Public relations

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Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.

The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Get Public Relations by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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