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Political Marketing : Principles and Applications

By: (Author) Andre Turcotte , (Author) Brian Conley , (Author) Edward Elder , (Author) Jennifer Lees-Marshment , (Author) Robin Pettitt , (Author) Vincent Raynauld

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Ksh 26,100.00

Format: Hardback or Cased Book

ISBN-10: 0815353200

ISBN-13: 9780815353201

Edition Number: 3

Publisher: Taylor & Francis Inc

Imprint: Routledge

Country of Manufacture: US

Country of Publication: GB

Publication Date: May 21st, 2019

Print length: 266 Pages

Weight: 642 grams

Dimensions (height x width x thickness): 18.10 x 25.20 x 2.50 cms

Product Classification: Media studies
Elections & referenda
Political campaigning & advertising
Sales & marketing

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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the futur

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.

New Features and benefits of the third edition:

  • Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit;

  • A new employability section on political marketing in the workplace;

  • Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments.

Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

Get Political Marketing by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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