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Political Marketing : A Comparative Perspective

By: (Edited by) Darren Lilleker , (Edited by) Jennifer Lees-Marshment

Extended Catalogue

Ksh 3,050.00

Format: Paperback / Softback

ISBN-10: 0719068711

ISBN-13: 9780719068713

Publisher: Manchester University Press

Imprint: Manchester University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 26th, 2005

Print length: 256 Pages

Weight: 380 grams

Dimensions (height x width x thickness): 23.80 x 15.50 x 1.40 cms

Product Classification: Political campaigning & advertising

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The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany.
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .

Get Political Marketing by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Manchester University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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