This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts.
This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. We''ll cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. We''ll also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success.
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