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Online Consumer Psychology : Understanding and Influencing Consumer Behavior in the Virtual World

By: (Edited by) Curtis P. Haugtvedt , (Edited by) Karen A. Machleit , (Edited by) Richard Yalch

Manufacture on Demand

Ksh 18,000.00

Format: Paperback / Softback

ISBN-10: 0805851550

ISBN-13: 9780805851557

Publisher: Taylor & Francis Inc

Imprint: Psychology Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 13th, 2005

Print length: 574 Pages

Weight: 814 grams

Dimensions (height x width x thickness): 23.20 x 15.50 x 3.40 cms

Product Classification: Market research

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This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.

Broken into six sections, this book:

  • focuses on community and looks at the Internet''s ability to bring like-minded individuals from around the world into one forum;
  • examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;
  • provides readers with reasons why consumers customize products and the benefits of customization;
  • discusses the psychological effects of site design;
  • asks the question of whether the Internet empowers consumers to make better decisions; and
  • discusses research tools that can be used online.

Get Online Consumer Psychology by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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