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New Theories of the Multinational Enterprise (RLE International Business)

By: (Edited by) Alan Rugman

Manufacture on Demand

Ksh 8,300.00

Format: Paperback / Softback

ISBN-10: 0415752124

ISBN-13: 9780415752121

Series: Routledge Library Editions: International Business

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 21st, 2014

Print length: 310 Pages

Weight: 474 grams

Dimensions (height x width x thickness): 37.50 x 24.00 x 2.40 cms

Product Classification: International business

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This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.


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