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NeoNarratives : Building Brands for the Next Decades

By: (Author) Wolf-Eike Galle

Not yet Published

Ksh 7,000.00

Format: Hardback or Cased Book

ISBN-10: 3899864395

ISBN-13: 9783899864397

Publisher: AVEdition

Imprint: AVEdition

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 10th, 2025

Print length: 300 Pages

Product Classification: Business innovation
Advertising
Public relations

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On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.

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