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Marketing Research (Arab World Editions) : An Applied Orientation

By: (Author) Imad Baalbaki , (Author) Nada Bechwati , (Author) Naresh Malhotra

Extended Catalogue

Ksh 14,300.00

Format: Paperback / Softback

ISBN-10: 1408272369

ISBN-13: 9781408272367

Publisher: Pearson Education Limited

Imprint: Pearson Education Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 18th, 2013

Print length: 936 Pages

Weight: 1,880 grams

Dimensions (height x width x thickness): 27.00 x 21.80 x 3.60 cms

Product Classification: Market research

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The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region’s most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.

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