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Marketing, Morality and the Natural Environment

By: (Author) Andrew Crane

Manufacture on Demand

Ksh 7,300.00

Format: Hardback or Cased Book

ISBN-10: 0415213827

ISBN-13: 9780415213820

Series: Routledge Advances in Management and Business Studies

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 26th, 2000

Print length: 224 Pages

Weight: 453 grams

Product Classification: Business ethics & social responsibility
Management & management techniques
Sales & marketing

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With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.
This volume provides a new look at marketing, and in particular the move to establish ostensibly ''green'' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers'' and employees'' understanding of the green marketing activities and processes that take part in their organisations.

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