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Managing Tourism Enterprises : Start-up, Growth and Resilience

By: (Author) Dr Craig Lee , (Author) Dr Rob Hallak

Extended Catalogue

Ksh 6,600.00

Format: Paperback / Softback

ISBN-10: 1789249422

ISBN-13: 9781789249422

Publisher: CABI Publishing

Imprint: CABI Publishing

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 25th, 2023

Print length: 256 Pages

Weight: 660 grams

Dimensions (height x width x thickness): 17.20 x 24.60 x 1.60 cms

Product Classification: Ownership & organization of enterprises
Service industries

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Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty.

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