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Leveraging Digital Marketing for Tourism : Exploring Strategies and Applications in Contemporary Tourism Markets

By: (Edited by) Bruno Barbosa Sousa , (Edited by) Jose Duarte Santos , (Edited by) Paulo Botelho Pires

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Ksh 27,000.00

Format: Hardback or Cased Book

ISBN-10: 3031885813

ISBN-13: 9783031885815

Series: Tourism on the Verge

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 16th, 2025

Print length: 264 Pages

Product Classification: Business mathematics & systems
Tourism industry
Sustainability
Business applications

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Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality.

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