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Keywords In and Out of Context - 2023 ed.

By: (Author) Betsy Van der Veer Martens

Extended Catalogue

Ksh 4,500.00

Format: Paperback / Softback

ISBN-10: 303132532X

ISBN-13: 9783031325328

Edition: 2023 ed.

Series: Synthesis Lectures on Information Concepts, Retrieval, and Services

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 22nd, 2024

Print length: 154 Pages

Weight: 296 grams

Dimensions (height x width x thickness): 23.70 x 16.80 x 1.30 cms

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This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history  all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life. This book: Provides a thorough history of the keyword, from primate and proto-speech communities to current timesExplains how the concept of the keyword relates to human cognition and communication processesHighlights the applications of the keyword, both in and out of the library and information science context

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