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Introduction to Digital Economics : Foundations, Business Models and Case Studies - Second Edition 2021

By: (Author) Harald Øverby , (Author) Jan Arild Audestad

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Ksh 11,700.00

Format: Hardback or Cased Book

ISBN-10: 3030782360

ISBN-13: 9783030782368

Edition: Second Edition 2021

Series: Classroom Companion: Business

Publisher: Springer Nature Switzerland AG

Imprint: Springer Nature Switzerland AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 13th, 2021

Print length: 353 Pages

Weight: 720 grams

Dimensions (height x width x thickness): 32.20 x 25.30 x 2.90 cms

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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services-the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today''s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. 

This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.

Get Introduction to Digital Economics by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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