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Introduction to Behavioral Economics

By: (Author) David R. Just

Extended Catalogue

Ksh 22,650.00

Format: Paperback / Softback

ISBN-10: 0470596228

ISBN-13: 9780470596227

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Feb 28th, 2014

Print length: 528 Pages

Weight: 764 grams

Dimensions (height x width x thickness): 23.30 x 19.10 x 1.80 cms

Product Classification: Behavioural economics

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* Focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. * Covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices.

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