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Interfirm Business-to-Business Networks : Theory, Strategy, and Behavior

By: (Edited by) Arch G. Woodside , (Edited by) Roger Baxter , (Series editor) Arch G. Woodside

Extended Catalogue

Ksh 22,500.00

Format: Hardback or Cased Book

ISBN-10: 1780520247

ISBN-13: 9781780520247

Series: Advances in Business Marketing and Purchasing

Publisher: Emerald Publishing Limited

Imprint: Emerald Group Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 25th, 2011

Print length: 496 Pages

Weight: 878 grams

Dimensions (height x width x thickness): 23.50 x 15.30 x 4.30 cms

Product Classification: Sales & marketing management
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The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods.

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