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Integrating Marketing and Supply Chain Management : Converging Paths to Holistic Business Success

By: (Author) Adam Lindgreen , (Author) Antonios Gasteratos , (Author) Christos A. Vassiliadis , (Author) Dimitris Folinas , (Author) Thomas A. Fotiadis

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Ksh 26,100.00

Format: Hardback or Cased Book

ISBN-10: 1041096143

ISBN-13: 9781041096146

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 14th, 2025

Print length: 418 Pages

Product Classification: Production & quality control management
Purchasing & supply management
Sales & marketing

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Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

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