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Innovation And Diffusion Of Software Technology : Mapping Strategies

By: (Author) Arch G. Woodside , (Author) Hugh Pattinson

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Ksh 29,900.00

Format: Hardback or Cased Book

ISBN-10: 0080453260

ISBN-13: 9780080453262

Publisher: Emerald Publishing Limited

Imprint: Elsevier Science Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 1st, 2007

Print length: 488 Pages

Weight: 953 grams

Dimensions (height x width x thickness): 24.00 x 16.50 x 4.10 cms

Product Classification: Internet guides & online services
Software Engineering

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Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps for a more comprehensive analysis. It includes individual case study and cross-case findings for theory development.

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