A sports agent. In its simplest form, a sports agent is an individual or company who represents a sportsperson. They try to get them a better contract, a better endorsement, a better sponsorship, a better deal. Nothing wrong with that, is there? Or is there? The problem, inevitably, is money. So much money now sloshing around in...
In its simplest form, a sports agent is an individual or a company who represents a sportsperson. Add the fantastic amount of money sloshing around in professional sport and your basic quotient of human greed and sports representation becomes anything but. Fortunately, Mel Stein - who brokered most of Gazza''s career and all of Chris Waddle''s - is on hand to guide the layperson and newcomer alike through the tortuous world of marketing, representation and sports law. A practical guide to being a good, honest agent in an often dishonest game.
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