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H2H Marketing : Case Studies on Human-to-Human Marketing - 2023 ed.

By: (Edited by) Maximilian Haas , (Edited by) Philip Kotler , (Edited by) Uwe Sponholz , (Edited by) Waldemar Pfoertsch

Extended Catalogue

Ksh 16,200.00

Format: Paperback / Softback

ISBN-10: 3031223950

ISBN-13: 9783031223952

Edition: 2023 ed.

Series: Springer Business Cases

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 20th, 2024

Print length: 213 Pages

Weight: 439 grams

Product Classification: Occupational & industrial psychology
Behavioural economics
Sales & marketing

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

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