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Freemium Economics : Leveraging Analytics and User Segmentation to Drive Revenue

By: (Author) Eric Benjamin Seufert

Extended Catalogue

Ksh 7,200.00

Format: Paperback / Softback

ISBN-10: 0124166903

ISBN-13: 9780124166905

Series: The Savvy Manager's Guides

Publisher: Elsevier Science & Technology

Imprint: Morgan Kaufmann Publishers In

Country of Manufacture: US

Country of Publication: GB

Publication Date: Mar 8th, 2014

Print length: 254 Pages

Weight: 538 grams

Dimensions (height x width x thickness): 18.90 x 23.20 x 1.30 cms

Product Classification: Knowledge management
Sales & marketing

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Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.

Get Freemium Economics by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Elsevier Science & Technology and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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