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Finding the Force of the Star Wars Franchise : Fans, Merchandise, & Critics

By: (Edited by) John Shelton Lawrence , (Edited by) Matthew Wilhelm Kapell

Extended Catalogue

Ksh 4,400.00

Format: Paperback / Softback

ISBN-10: 0820463337

ISBN-13: 9780820463339

Series: Popular Culture and Everyday Life

Publisher: Peter Lang Publishing Inc

Imprint: Peter Lang Publishing Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jul 11th, 2006

Print length: 308 Pages

Weight: 438 grams

Dimensions (height x width x thickness): 15.30 x 23.00 x 1.80 cms

Product Classification: Film guides & reviews

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Popular Culture and Everyday Life is the new space for critical books in cultural studies. The series innovates by stressing multiple theoretical, political, and methodological approaches to commodity culture and lived experience, borrowing from sociological, anthropological, and textual disciplines. Each volume develops a critical understanding of a key topic in the area through a combination of a thorough literature review, original research, and a student-reader orientation.
In 1977 a single film called Star Wars exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and Star Wars has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed Star Wars at the center of world popular culture.
Finding the Force of the Star Wars Franchise brings together contributors who critically analyze the Star Wars universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.

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