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Fashioning Submission : Documenting Fashion, Taste and Identity in WWII Italy through “Bellezza” Magazine

By: (Author) Silvia Vacirca

Extended Catalogue

Ksh 4,150.00

Format: Paperback / Softback

ISBN-10: 886977421X

ISBN-13: 9788869774218

Publisher: Mimesis International

Imprint: Mimesis International

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 29th, 2024

Print length: 224 Pages

Weight: 294 grams

Dimensions (height x width x thickness): 20.90 x 14.00 x 1.90 cms

Product Classification: Fashion & society

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Bellezza magazine is used as a kaleidoscope to shine a unique light on Fascist fashions during WWII.
Unlike in the United Kingdom and France, where fashion during the Second World War is extensively debated, in Italy it is an under researched topic, and the behind-the-scenes history of the fashion magazine "Bellezza" – the Italian "Vogue" –, launched in 1941, has never been submitted to scholarly attention; even though its utopian function in defining a new culture of fashion and code of glamour contributed to the totalitarian project of building a ‘new Italian woman’. The current volume aspires to fill this gap, using the case of "Bellezza" as a kaleidoscope for looking through Italian history and culture, drawing on new primary sources and extraordinary iconography.

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