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Events Management : Principles and Practice - 3 Revised edition

By: (Author) Paul Walters , (Author) Razaq Raj , (Author) Tahir Rashid

Extended Catalogue

Ksh 11,150.00

Format: Paperback / Softback

ISBN-10: 1473948282

ISBN-13: 9781473948280

Edition: 3 Revised edition

Publisher: Sage Publications Ltd

Imprint: Sage Publications Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 10th, 2017

Print length: 448 Pages

Weight: 786 grams

Dimensions (height x width x thickness): 18.80 x 23.30 x 2.60 cms

Product Classification: Events management industries

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An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.   

 

International case studies covering all manner of events are used throughout and include:

 

·         The impact of the London 2012 and Rio 2016 Olympic Games

·         Van Gogh Augmented Reality in Nuenen

·         Sands EXPO and Convention Center, Las Vegas

·         Glastonbury Music Festival

·         Lame Horse Night Club, Russia

·         The Leeds Caribbean Festival


Suitable for Events Management students at Undergraduate and Postgraduate level.

Get Events Management by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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