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Essentials of Global Marketing

By: (Author) Svend Hollensen

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Ksh 14,100.00

Format: Paperback / Softback

ISBN-10: 0273756540

ISBN-13: 9780273756545

Edition Number: 2

Publisher: Pearson Education Limited

Imprint: Pearson Education Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 19th, 2012

Print length: 560 Pages

Weight: 1,026 grams

Dimensions (height x width x thickness): 26.20 x 19.30 x 1.90 cms

Product Classification: International business
Sales & marketing

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  


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