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Digital Type Design for Branding : Designing Letters from their Source

By: (Author) Stephen Boss

Extended Catalogue

Ksh 8,450.00

Format: Paperback / Softback

ISBN-10: 1498777201

ISBN-13: 9781498777209

Publisher: Taylor & Francis Inc

Imprint: Chapman & Hall/CRC

Country of Manufacture: US

Country of Publication: GB

Publication Date: Feb 12th, 2018

Print length: 224 Pages

Weight: 372 grams

Dimensions (height x width x thickness): 22.90 x 16.50 x 1.10 cms

Product Classification: Web graphics & design

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  • Description

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The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

 

Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

    • Get Digital Type Design for Branding by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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