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Design Elements, Third Edition : Understanding the rules and knowing when to break them - A Visual Communication Manual

By: (Author) Timothy Samara

Extended Catalogue

Ksh 5,050.00

Format: Paperback / Softback

ISBN-10: 1631598724

ISBN-13: 9781631598722

Series: Design Elements

Publisher: Quarto Publishing Group USA Inc

Imprint: Rockport Publishers Inc.

Country of Manufacture: CN

Country of Publication: GB

Publication Date: Sep 8th, 2020

Print length: 320 Pages

Weight: 1,002 grams

Dimensions (height x width x thickness): 20.40 x 25.30 x 2.40 cms

Product Classification: Graphic design
Typography & lettering

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  • Description

  • Reviews

This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.

The third edition of Design Elements solidifies its place as a cornerstone reference for understanding and applying the principles of graphic design. With expanded content, updated visuals, and refined explanations, this edition provides a clear, structured approach to mastering the foundations of visual communication.

What’s Inside:

  • The essential building blocks of design: A thorough exploration of the fundamental elements—dots, lines, planes, texture, space, and contrast—that underpin effective design.
  • Color as a functional tool: Practical insights into the strategic use of color, from its optical effects to its role in organizing information and evoking responses.
  • Typography as structure and expression: A detailed examination of type, from the anatomy of letterforms to the nuances of typesetting and combining typefaces for maximum impact.
  • The role of imagery: Guidance on selecting, abstracting, and integrating imagery to support communication goals.
  • Grid systems and layout organization: Step-by-step instruction on using grids to create clarity, structure, and hierarchy within designs.
  • Principles of practice: 20 foundational rules for creating effective designs, with an emphasis on when and how to adapt or deviate for specific outcomes.

Successful design relies on precision, clarity, and intent. By mastering its underlying principles, designers can create work that not only captures attention but also communicates effectively. This edition provides both the theoretical framework and the practical tools to approach design challenges with confidence and purpose.

Design Elements, Third Edition in coordination with Design Elements: Color Fundamentals and Design Elements: A Graphic Style Manual continues to be an authoritative guide for anyone seeking to deepen their understanding of graphic design and elevate the quality of their work.

Get Design Elements, Third Edition by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Quarto Publishing Group USA Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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