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Demographics : A Guide to Methods and Data Sources for Media, Business, and Government

By: (Author) Alvin Luedke , (Author) Beverly Pecotte , (Author) Chris Kelley , (Author) Jeffrey L. Jordan , (Author) Steven H. Murdock

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Ksh 39,600.00

Format: Hardback or Cased Book

ISBN-10: 1594511772

ISBN-13: 9781594511776

Publisher: Taylor & Francis Inc

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 30th, 2006

Print length: 208 Pages

Weight: 408 grams

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Despite demographics' increasing familiarity, it is often difficult for those who are not professional demographers to locate and effectively use demographics. Written by authors with more than 90 years of experience, this book describes and demonstrates how students and working professionals can obtain demographic information and use it.
Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions, and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.

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