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Crisis Communications Text and Student Workbook, Academic Package

By: (Author) Kathleen Fearn-Banks

Manufacture on Demand

Ksh 9,100.00

Format: Multiple-Item Product

ISBN-10: 0415891973

ISBN-13: 9780415891974

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 7th, 2012

Print length: 400 Pages

Weight: 894 grams

Product Classification: Public relations

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This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. Together, these volumes are a valuable resource for students in crisis communications, crisis management, and public relations case studies courses.

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