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Content is Currency : Developing Powerful Content for Web and Mobile

By: (Author) Jon Wuebben

Extended Catalogue

Ksh 3,600.00

Format: Paperback / Softback

ISBN-10: 1857885732

ISBN-13: 9781857885736

Publisher: John Murray Press

Imprint: Nicholas Brealey Publishing

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 12th, 2012

Print length: 296 Pages

Weight: 410 grams

Dimensions (height x width x thickness): 22.70 x 15.60 x 2.00 cms

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Content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
New strategies in SEO and SMM to help grow your business

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it''s not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

You will learn:

- What types of content best suit your specific business, market, and industry

- How key content tactics influence search engine rankings and sales conversion

- How to leverage social media to connect with your target market

- How to merge the many elements of your webs presence.

Don''t lose your target audience to the millions of online search results, or allow them to click away because your content doesn''t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

Get Content is Currency by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Murray Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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