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China’s Publishing Industry in the Era of Big Data - 2022 ed.

By: (Author) Jing Jie , (Author) Junlin Qu , (Author) Li Zhang , (Author) Nannan Liang

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Ksh 19,800.00

Format: Paperback / Softback

ISBN-10: 9811904308

ISBN-13: 9789811904301

Edition: 2022 ed.

Series: Research Series on the Chinese Dream and China’s Development Path

Publisher: Springer Verlag, Singapore

Imprint: Springer Verlag, Singapore

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 15th, 2023

Print length: 206 Pages

Product Classification: Publishing industry & book trade

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This book introduces China’s current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation.
This book introduces China''s current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China''s publishing industry and business innovation cases of media companies. 

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