We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.
Brand Addiction is a compilation of visual identity systems designed for fashion stores. These projects take into account every decorative detail, from labels, stationery, wrapping paper, bags and boxes to colour schemes, furniture, accessories and decorative elements of all kinds. All these components contribute to establishing a brand’s identity and ignite consumers’ passion for purchasing and for brand connections. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eyewear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design.
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