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Beyond Good Company : Next Generation Corporate Citizenship - 1st ed. 2007

By: (Author) B. Googins , (Author) P. Mirvis , (Author) S. Rochlin

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Ksh 4,500.00

Format: Paperback / Softback

ISBN-10: 1349540102

ISBN-13: 9781349540105

Edition: 1st ed. 2007

Publisher: Palgrave Macmillan

Imprint: Palgrave Macmillan

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jan 28th, 2008

Print length: 280 Pages

Product Classification: Behavioural economics
Business strategy
Business ethics & social responsibility
Personnel & human resources management
Organizational theory & behaviour

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The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

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