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Attitude Measurement

By: (Edited by) Caroline Roberts , (Edited by) Roger Jowell

Extended Catalogue

Ksh 121,500.00

Format: Multiple-Item Product

ISBN-10: 1412928400

ISBN-13: 9781412928403

Series: Sage Benchmarks in Social Research Methods

Publisher: SAGE Publications Inc

Imprint: SAGE Publications Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 23rd, 2008

Print length: 1632 Pages

Weight: 2,984 grams

Dimensions (height x width x thickness): 16.70 x 24.60 x 11.30 cms

Product Classification: Public opinion & polls

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Attitude Measurement is one of the most essential areas within social psychology. International figures, within this field, Jowell and Roberts bring together the most inclusive collection embracing methodological to theoretical issues.
The field of attitude research has long been recognised as one of the most important and influential within social psychology. But the ever-increasing popularity of survey research as a source of what the public thinks and feels about a wide range of issues has brought the subject into the popular arena, heightening the relevance of the theory and practice of attitude measurement.

Roger Jowell and Caroline Roberts, acknowledged leaders in this area of research, have combed the literature to bring together the most comprehensive collection available. The four volumes cover key advances since serious study of the subject began to appear (in the 1920s), with a selection of the articles and papers which present the key figures, the major steps forward in theory or practice and some of the most creative and ingenious methodological work in the social sciences. This set will provide a rich reference source that should appeal to academics and practitioners alike.

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Mind, Body, & Spirit